Logos & Resources

The Office of Marketing Communications works to maintain a clear, consistent visual identity by offering consultation on appropriate uses of official George Fox logos, graphics and typefaces; editorial services; and visual and branding guidelines.

George Fox GF logo


Logo, seal and athletic mark usage in publications for external audiences must be approved by the Office of Marketing Communications. Internal promotional pieces do not need approval but should include the university logo. Please contact Darryl Brown, our art director, at darrylb@georgefox.edu or ext. 2123 if you have questions about graphics and logo use.

Logo Downloads & Guidelines

athletics-bruin logo


The athletics branding guidelines serve as a guide for implementing the George Fox University Athletics brand identity system. The purpose of this guide is not to restrict creativity, but to provide helpful guidelines to enable George Fox staff, partners, suppliers and licensees to express the George Fox Athletics brand effectively across a wide range of applications and media.

Athletics brand book

slate icons zoom background

Template Resources

We offer a variety of template resources to the community, including electronic letterhead, branded presentation templates and virtual meeting backgrounds. Using these templates helps us ensure proper use of the George Fox brand and its brand-building resources. If you see an opportunity for an additional template, please let us know by contacting Darryl Brown at darrylb@georgefox.edu or ext. 2123.

View templates

Oregon bear design

Department Wordmarks and Designs

Marcom has these wordmarks and designs for university departments. These can be used for any internal graphic needs, such as banners, email headers, stickers and t-shirts.

Please contact Brandy Donavant at bdonavant@georgefox.edu if your department needs any of these graphics. Let us know which graphic(s) you need, and what they will be used for.

View Wordmarks and Designs

Brand Style Guide

Any university publication should follow our brand style guide. This guide was created to help the university present a consistent and positive visual brand message across print, digital, social, and video media. 

George Fox University's editorial style is based on The Associated Press Stylebook (the primary style source), Merriam-Webster's Collegiate Dictionary, and The Chicago Manual of Style.

Any George Fox University publication intended for an external audience must be reviewed and approved by the marketing communications office for accuracy, editorial style, and graphic representation.

Brand Style Guide

Email Guidelines

Email messages are forms of official university communication and should convey a professional image within and outside the institution. These guidelines will help ensure that university emails are consistent in format, professional, and effective in visual presentation.

Email Guidelines


All university letterhead was designed to be used with specific margins for the best visual presentation and for consistency. Please use the following recommendations when possible, and call the marketing communications office if you need assistance.

Letterhead margins

Logo letterhead margins

Top 2" (1.5" if needed)
Left 1"
Right 1"
Bottom 1"

This information is offered as a guide and may not work in every situation. When your document requires a different format, please make the first priority aligning text by the left margin guideline, followed by the top margin guideline.

Order stationery

Visual Style Guide

The visual style guide has been created to allow the university to send a consistent and positive brand message through brochures, letters, posters, and other publications. Working together, we can accurately portray George Fox University as an institution that offers a high-quality Christ-centered education to its students.


To ensure clear and consistent brand messaging, use university fonts as described in this PDF.

For access to the George Fox University font files, email Darryl Brown at darrylb@georgefox.edu.

George Fox Brand Colors

Primary Color Palette

Navy and slate blue are the primary colors to be used in large areas. Navy should always be at 100% tint, since lighter tints of it can appear slightly purple.

The slate blue, on the other hand, can be used in any percentage tint.

C 100% M 65% Y 0% K 70%
Pantone 282

Slate Blue

C 56% M 33% Y 24% K 0%
Pantone 5425

Slate 80%

C 45% M 25% Y 20% K 0%
80% tint of Pantone 282

Slate 45%

C 25% M 15% Y 11% K 0%
45% tint of Pantone 5425

Slate 15%

C 8% M 5% Y 3.5% K 0%
15% tint of Pantone 5425

Secondary Color Palette

The secondary colors of accent red and sun gold are chosen to complement the primary palette, and keep things from being too monochromatic. They should be used sparingly, as small accents only.

Sun Gold

C 0% M 30% Y 100% K 0%
Pantone 7549

Accent Red

C 0% M 100% Y 100% K 20%
Pantone 3517

“Old Gold”

Old Gold and Navy Blue are the traditional school colors used in George Fox athletics. Old Gold works best when a spot metallic ink is available; it does not translate well into CMYK or RBG, which is why it is rarely used outside of athletics.

Old Gold

C 15% M 25% Y 80% K 10%
Pantone 871 metallic gold