Develop New Markets and Partnerships

Goals and Tactics (2025-2026)

1. Invest in the brand and build enrollment

   1. Expand brand awareness campaigns into Washington
   2. Build our undergraduate transfer population through the expansion and speed of transfer admissions process

2. Identify new market-driven programs, including ongoing development in graduate health sciences

   1. Propose, evaluate, and choose at least one graduate and one online undergraduate program by the spring board of trustees meeting

3. Continue to build the institution’s reserve and financial base

   1. Contribute $2M to the Quasi-Endowment Fund annually for the foreseeable future
   2. Utilize Hanover research to boost capacity building in grantseeking

4. Establish partnerships to help advance the institution’s highest priorities

   1. Create direct-admit partnerships with Christian K-12 schools