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2024-25 Academic Catalog

BUSN Course Descriptions

Table of Contents

BUSN 110 Introduction to Business

3 credit hours

This introductory survey will examine the major functional areas of business and afford the student an opportunity to consider this major as a path to a career. Emphasis is given to contemporary business concepts, in particular, and examination of business as a field for stewardship.

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BUSN 120 Personal Finance

3 credit hours

A practical application of personal financial management and an introduction to the field of financial planning. Topics include money history, stewardship, budgets, loans, spending, housing, insurance, investments, and retirement. Prerequisite: Declared major in the College of Business.

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BUSN 240 Business Statistics

3 credit hours

Statistical procedures with applications in management and economics. Emphasis on the development of a basic knowledge of the statistical tools available for analysis of problems and decision making. Prerequisite: MATH 180 College Algebra or higher math course.

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BUSN 250 Business Communication

3 credit hours

This course will teach you the art of effective interpersonal communication in business. You will learn to deliver clear, concise, and convincing messaging to advance ideas, build consensus, resolve conflict, and negotiate. You will learn to translate metrics for decision making and to communicate to a lay audience. You will learn how to craft crisp emails, carry out business documentation and reports, and polish your business presentation skills. (BUSN 250 and COMM 250 are identical courses.) Prerequisites: BUSN 110 Introduction to Business and COMM 111 Communication in Society.

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BUSN 275 Field Experience

1-3 credit hour

Supervised experiences in businesses, nonprofit organizations, and public agencies. Pass/No Pass.

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BUSN 285 Selected Topics

3 credit hours

Occasional special courses chosen to fit the interests and needs of students and faculty.

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BUSN 290 Business Ethics

3 credit hours

This course is designed to prepare students to meet the ethical challenges facing employees in modern business and nonprofit organizations. The course will address moral issues at every organizational level - personal, interpersonal, group, and system wide. Topics will include identifying personal mission and values; developing character; faith in the workplace; ethical perspectives, moral reasoning, and decision-making formats; ethical organizational communication and influence; ethical group behavior and leadership; and the creation of ethical organizational climates. Prerequisite or Co-requisite of BUSN 110.

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BUSN 295 Individualized Study

1-3 credit hour

Individualized study or supervised research in an area of special interest to the student which is outside the regular offerings of the major. Additional course fee (per credit) is required.

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BUSN 300 Global Business

3 credit hours

The importance of thinking globally and understanding the legal, technological, political and economic differences that affect business practice are explored through readings and projects. The focus is on the global changes that are impacting national sovereignty, regionalization, and the balance of economic and political power. Prerequisites: ECON 200 Principles of Economics and MGMT 260 Principles of Management.

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BUSN 301 Business Analytics: Introduction to Business Intelligence

3 credit hours

In this course students will be introduced to the tools and techniques of business analytics. Students will learn basic programming and advanced applications of software with business applications. By doing so students will increase their fluency in data and mathematical communication. Upon completion of this course students will be ready to take courses on advanced topics in business analytics and complete the Business Analytics Certificate. Prerequisite: A grade of B- or higher in BUSN 240 Business Statistics or an equivalent 200-level or higher course in statistics or MATH 201 or another 200-level or higher math course, can either be taken as a corequisite or a prerequisite.

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BUSN 303 Planning Your Financial Future

3 credit hours

This course is designed to prepare students to think critically about their relationship with money, develop their own personal financial philosophy and implement practical application of personal financial management. Topics include relationship with money, biblical financial foundations, budgets, loans, spending, housing, insurance, investments and taxes. Prerequisite: Non-business majors only.

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BUSN 360 Business Law

3 credit hours

Covers the legal aspects of common business transactions. Includes the law of contracts, agency, negotiable instruments, and other phases of private law.

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BUSN 399 Cross-Cultural Experience

3 credit hours

This course offers in-depth discipline specific cross-cultural study designed to enhance the intercultural emphasis of various academic majors. The course includes class meetings followed by travel to various locations throughout the world. Students will use core disciplinary knowledge to serve, learn and interact with other cultures. (Offered in May Term. Students must meet eligibility requirements.) Additional course fee is required.

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BUSN 401 Business Analytics: Decision Science

3 credit hours

In this course, you will learn to identify, evaluate, and capture business analytic opportunities to create value. You will learn basic analytic methods and be able to analyze case studies on organizations. We will explore the challenges that can arise in starting and using analytics in organizations. The course emphasizes that business analytics is not solely a theoretical discipline: these techniques are used to provide real insights and improve the speed, reliability, and quality of decisions. The concepts learned in this class will help students identify opportunities in which business analytics can be used to improve performance and support important decisions. Prerequisite: A grade of B- or higher in BUSN 301 Intro to Business Intelligence.

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BUSN 402 Business Analytics: Data Visualization

3 credit hours

This course provides an introduction as well as hands-on experience in Tableau and data visualization. It introduces students to design principles for creating meaningful displays of quantitative and qualitative data to facilitate managerial decision-making. A primary emphasis is placed on storytelling with data and developing competency in Tableau. Prerequisites: A grade of B- or higher in BUSN 301 Intro to Business Intelligence.

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BUSN 410 Econometrics

3 credit hours

This course deals with the application of statistical techniques to the analysis of economic data. Economists, financial analysts and others rely on econometric methods to estimate relationships and forecast employment, income and other trends. This course emphasizes hands-on application of econometric techniques to a variety of publicly available data. Considerable attention will be paid to the nature and sources of economic data and the application of econometric methods to common questions of value to managers and public decision-makers. Prerequisite: A grade of B- or higher in BUSN 301 Business Analytics: Intro to Business Intelligence.

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BUSN 411 Business Analytics: Capstone

3 credit hours

Students will integrate competencies of business analytics and decision sciences as they influence the world of business. This capstone course is project-based in nature, and students will incorporate components of the business analytics certificate curriculum. Students will engage externally with business and other stakeholders to complete projects using “data to decision making” processes learned throughout their certificate study. The course culminates in a public oral defense of their work. Prerequisites: BUSN 301 Business Analytics: Intro to Business Intelligence and two (2) other Business Analytics courses from the certificate program passed with a B- or better.

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BUSN 475 Field Experience

1-6 credit hour

Supervised experiences in businesses, nonprofit organizations, and public agencies. Pass/No Pass.

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BUSN 485 Selected Topics

1-3 credit hour

Occasional special courses chosen to fit the interests and needs of students and faculty.

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BUSN 486 Strategic Management

3 credit hours

The study of administrative policy and strategy in organizations. Emphasis is placed on the integration and inter-relationships of functional business areas (accounting, economics, finance, marketing, and management) for the purpose of developing an organizational-wide perspective. Students learn a model of strategy formulation and implementation and, through analyzing cases, apply this model to a variety of institutional settings. Prerequisites: MGMT 260 Principles of Management, MKTG 260 Principles of Marketing, FINC 260 Business Finance, ACCT 272 Principles of Managerial Accounting, and senior standing.

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BUSN 493 Senior Capstone - Strategy, Planning and Implementation

3 credit hours

Students will integrate key principles of strategic thinking and management as they relate to the world of business. The course is interactive in nature, and students will incorporate many components of marketing, accounting, finance, economics and management. In this course student teams will actually develop a business model, including a financial, marketing and economic plan. Prerequisites: ACCT 272 Principles of Managerial Accounting, FINC 260 Business Finance, MGMT 260 Principles of Management, MKTG 260 Principles of Marketing and senior standing.

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BUSN 495 Individualized Study

1-3 credit hour

Individualized study or supervised research in an area of special interest to the student which is outside the regular offerings of the major. Additional course fee (per credit) is required.

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