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The athletic calendar this past year has been disrupted to say the least. A few teams are done for the season, most shortened, and some delayed. As some seasons began to get the green light, the marketing team took three days to get some hype content for each team. Known as "Hype Dayz" in the office, these shoots are modeled after Division I schools and pro teams that have media days to create content for use throughout the year. As a D3 school, it's fun to feel like a D1 athlete.

A photographer takes photos of an athlete in action

Left: a photographer speaks with a soccer player before shooting; right: a photographer adjusts settings on his camera

The photo and video crew hard at work.

A professional shot of a student on the swim team
Top left: an athlete poses in uniform; top right: a softball player gets ready to swing the bat; bottom left: a volleyball player dives for the ball; bottom right: a golf player poses with her club
A softball player holds chalk dust in her hand
Inspired by high production shoots, the photo and video teams in marketing set out to treat the student-athletes like stars. Student-athletes on every team are given the chance to represent their school and sport. Even in the midst of a global pandemic our teams were (safely) brought together to be represented and celebrated. These are just some results of our Hype Dayz '21.
Left: an athlete prepares to kick a soccer ball; right: an athlete holds a soccer ball at his side
Top left: a tennis player holds a ball and racket; top right: a baseball player wears his glove; bottom left: a basketball player holds the ball away from his side; bottom right: close-up of a lacrosse player holding her lacrosse stick

A football player wearing his helmet

 

Every Hype Dayz we've done has been different. We can't wait to see what's in store for next year.

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Photo of Chris Low

Chris Low | Author

Chris Low has been the photographer in the Office of Marketing Communications since April 2018. As husband to a nurse and dad to a 7-year-old redhead, he likes to build with LEGOs, get tattooed, and drink tons of coffee. Sometimes, when in better shape, he likes to run long distance races in the forest.