Entrepreneurship Minor

Overview

The entrepreneurship minor is designed to provide students in other majors a deeper understanding of business creation and operation.

Minor Requirements

18 credit hours

Complete the following:

This introductory survey will examine the major functional areas of business and afford the student an opportunity to consider this major as a path to a career. Emphasis is given to contemporary business concepts, in particular, and examination of business as a field for stewardship.
New Venture Feasibility Focuses on developing ideas for new businesses. Case studies and group exercises are utilized to help students determine which ideas might result in feasible businesses. Students select a business idea and then write a feasibility plan, a first step in developing a detailed business plan. This plan will determine if the idea has profit potential. Prerequisites: BUSN 110 Introduction to Business and MKTG 260 Principles of Marketing.
Business Plan Development: This course is designed to immerse the student in the dynamics of planning, establishing, and growing a new business. The course focuses on the development of a business plan that identifies a market need, evaluates the financial viability of the venture, and organizes the resources to launch the business. This course is taught in a seminar format using both the analysis of cases and the evaluation of business plans. Prerequisites: ENPR 300 Entrepreneurship I and MKTG 260 Principles of Marketing.
A study of the theory and practice of management. The course involves discussion and application of areas such as social responsibility, strategy, problem solving, communication, change, job performance, and financial/operational controls. Prerequisite or Co-requisite of BUSN 110 Introduction to Business
Study of the marketing concept, consumer demand and behavior, and marketing functions of the firm. The objective is to understand the development of marketing channels, products, prices, and promotion strategies. Prerequisite or Co-requisite of BUSN 110 Introduction to Business

Choose one of the following:

Funding New Ventures: This course focuses on the potential funding sources for the business plans written in Entrepreneurship II. Attention is given to both equity and debt financing. Funding sources studied include venture capital funds, bank financing, SBA loans/grants/guarantee, angel investors, community development funds, and others. The course explores appropriate legal forms of business to accompany chosen financing strategies including limited liability companies, limited liability partnerships, corporations ( C and Subchapter S), limited and general partnerships, sole proprietorships, holding companies, and others. Attention is given to developing the deal structure and investor exit strategy as well as limitations imposed on raising capital by the Securities and Exchange Commission. Prerequisite: ENPR 400 Entrepreneurship II.
Supervised experiences in businesses, nonprofit organizations, and public agencies. Pass/No Pass.
This course considers how having things affects the lives of consumers and how possessions influence the way consumers feel about themselves and others. Models of consumer decision processes are introduced and the marketing implications of the various aspects of consumer behavior are examined. The course combines a balance of traditional and emerging ideas in consumer behavior focusing on local, pan-European and global scenarios. The impact of new technology, globalization, eclecticism, and postmodern perspectives are also considered. Prerequisite: MKTG 260 Principles of Marketing.