Bachelors (BA) in Business Administration

Overview

This major offers a 48-semester-hour course of study, intended to engage students in developing the business knowledge and skills needed to be effective workers within a variety of businesses and industries. This includes for-profit and not-for-profit organizations. Like other majors in the Department of Business and Economics, it requires completion of a general business core, as well as two additional courses, as selected by the student. Students are required to obtain a minimum grade of C- in all major courses.

Students who major in the Business Administration major will not be permitted to double major in any other business discipline.

Degree Outcomes

Graduates with a BA in business administration will:

  • Develop an understanding of the role of each of the primary business disciplines in today's organizations
  • Communicate orally and in writing with effectiveness
  • Understand the principles of effective leadership
  • Demonstrate effective skill as a team member who serves both locally and globally
  • Demonstrate the ability to identify ethical dilemmas and responsible courses of action
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Major Requirements

Complete the following:

Accounting is the language of business. This course provides an introductory overview of accounting from a user perspective. Its purpose is to give students a basic understanding of the logic behind the principles of accounting, enabling them to prepare, read, analyze, and interpret financial statements for the purpose of decision making. Prerequisite: BUSN 110 and Sophomore standing or above.
This course is a continuation of ACCT 271. It emphasizes the uses of accounting data by management to make both planning and control decisions. Students will continue to analyze financial statements to assess a company's liquidity, profitability, capital structure, and stock market ratios. Students will also develop operating budgets and use them to evaluate performance. Cost information will be classified by behavior, and allocated under a cost-beneficial system that assists managers in using relevant costs for decision making. Prerequisite: ACCT 271 Principles of Financial Accounting.
This introductory survey will examine the major functional areas of business and afford the student an opportunity to consider this major as a path to a career. Emphasis is given to contemporary business concepts, in particular, and examination of business as a field for stewardship.
A practical application of personal financial management and an introduction to the field of financial planning. Topics include money history, stewardship, budgets, loans, spending, housing, insurance, investments, and retirement. Prerequisite: Business and economics majors only.
Statistical procedures with applications in management and economics. Emphasis on the development of a basic knowledge of the statistical tools available for analysis of problems and decision making. Prerequisites: MATH 180 College Algebra or higher math course, or an SAT math score of 620 or higher or an ACT score of 28 or higher.
This course is designed to prepare students to meet the ethical challenges facing employees in modern business and nonprofit organizations. The course will address moral issues at every organizational level - personal, interpersonal, group, and system wide. Topics will include identifying personal mission and values; developing character; faith in the workplace; ethical perspectives, moral reasoning, and decision-making formats; ethical organizational communication and influence; ethical group behavior and leadership; and the creation of ethical organizational climates. Prerequisite or Co-requisite of BUSN 110.
Covers the legal aspects of common business transactions. Includes the law of contracts, agency, negotiable instruments, and other phases of private law.
The study of administrative policy and strategy in organizations. Emphasis is placed on the integration and inter-relationships of functional business areas (accounting, economics, finance, marketing, and management) for the purpose of developing an organizational-wide perspective. Students learn a model of strategy formulation and implementation and, through analyzing cases, apply this model to a variety of institutional settings. Prerequisites: MGMT 260 Principles of Management, MKTG 260 Principles of Marketing, FINC 260 Business Finance, ACCT 272 Principles of Managerial Accounting, and senior standing.
An introduction to the macro aspects of the social science concerned with the allocation of resources. Consideration is given to the fundamental principles of the economy as a whole, dealing with economic data, behavior, and theory at the aggregate level of the economy. The course studies topics such as government spending, taxation, and monetary policies, as well as events and issues in the global economy. ECON 211 and ECON 212 are complementary courses; however, it is preferred that ECON 211 be taken first.
An introduction to the micro aspects of the social science concerned with the allocation of resources. Consideration is given to the fundamental principles governing production, distribution, consumption, and exchange of wealth. The course studies the behavior of microeconomic units such as individuals, households, firms, and industries. ECON 211 and ECON 212 are complementary courses; however, it is preferred that ECON 211 be taken first. Prerequisites: Students must have completed MATH 180 College Algebra or higher math course, or an SAT math score of 620 or higher or an ACT score of 28 or higher.
An introduction to the finance function of a business entity. Specific topics to be studied include capital budgeting, cost of capital determination, sources of financing, leverage and its effect on the profits and risk of business, and managing the asset mix and capital structure of a business. Prerequisites: ACCT 271 Principles of Financial Accounting, ACCT 272 Principles of Managerial Accounting (may also be a co-requisite), ECON 211 Principles of Macroeconomics and college level statistics course 200 level or higher. Students who've taken PSYC 240 or SOCI 340 must also complete MATH 150 or higher, or have a SAT math score of 620 or higher or have an ACT score of 28 or higher.
The importance of thinking globally and understanding the legal, technological, political and economic differences that affect business practice are explored through readings and projects. The focus is on the global changes that are impacting national sovereignty, regionalization, and the balance of economic and political power. Prerequisites: ECON 211 Principles of Macroeconomics and MGMT 260 Principles of Management.
A study of the theory and practice of management. The course involves discussion and application of areas such as social responsibility, strategy, problem solving, communication, change, job performance, and financial/operational controls. Prerequisite or Co-requisite of BUSN 110 Introduction to Business
Study of the marketing concept, consumer demand and behavior, and marketing functions of the firm. The objective is to understand the development of marketing channels, products, prices, and promotion strategies. Prerequisite or Co-requisite of BUSN 110 Introduction to Business

Choose two of the following:

This course recognizes that managers are also called upon to be leaders. The differences between a leader and manager will be discussed with focus on effective leadership and management skills, philosophies and orientations. Prerequisite: MGMT 260 Principles of Management.
This course considers how having things affects the lives of consumers and how possessions influence the way consumers feel about themselves and others. Models of consumer decision processes are introduced and the marketing implications of the various aspects of consumer behavior are examined. The course combines a balance of traditional and emerging ideas in consumer behavior focusing on local, pan-European and global scenarios. The impact of new technology, globalization, eclecticism, and postmodern perspectives are also considered. Prerequisite: MKTG 260 Principles of Marketing.
New Venture Feasibility Focuses on developing ideas for new businesses. Case studies and group exercises are utilized to help students determine which ideas might result in feasible businesses. Students select a business idea and then write a feasibility plan, a first step in developing a detailed business plan. This plan will determine if the idea has profit potential. Prerequisites: BUSN 110 Introduction to Business and MKTG 260 Principles of Marketing.
This course is a second level financial management course that provides more depth in the study of the analysis of financial statements, working capital management, and obtaining credit. Students will determine the cost of capital of a firm and apply its use in capital budgeting and asset valuation. Prerequisite: FINC 260 Business Finance.
This course provides the non-designer with an overview of the principles and practices that govern commercial visual communication. In addition to an introduction to the industry-standard Adobe software products employed in production, students will learn how to work successfully with professionals within the broader field of visual communications. Additional course fee required.